NEXT BEST ACTION

Next Best Action Software for Banks

The next best move for a banker, triggered by a real signal and backed by clear guidance.

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30%Republic Bank of Chicago added 30% more new business relationships. Read the case study
  • Know Who to Call & When
  • Runs in Your CRM or Teams
  • Built for Commercial Banks

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WHY SYMPERA

Next Best Action for Banks

Next Best Action Software

Every action starts from something that happened: a maturing loan, a new contract, a change in balances. Not from a campaign calendar.

Cross-Sell at the Right Time

Next best offer for bankers: treasury management, credit and deposit products matched to the moment the customer needs them.

Grow Commercial Deposits

From prospecting and cross-sell to opportunity advancement and relationship growth.

HOW IT WORKS

From a signal to a banker’s next call.

  1. 1

    Signals

    Sympera reads your bank’s own data together with market signals on your customers and prospects.

  2. 2

    Next best action, with the reason

    AI agents turn each signal into a prioritized action: who to call, what to offer and why now.

  3. 3

    The banker acts in CRM or Teams

    Actions and call sheets arrive where bankers already work, and their feedback sharpens what comes next.

Works withSalesforceMicrosoft Dynamics 365Microsoft Teams
INTELLIGENCE TO ACTION

Every next best action,
with an example.

The next best move for a banker, triggered by a real signal and backed by clear guidance. Two are shown as call sheets.

  1. 01

    Prospect action

    New business: external signals narrow the market to the ~4–5% of companies with meaningful activity.

  2. 02

    Cross-sell action

    Next best offer for a customer: internal and external signals on the same client become one action with a lead-with product.

  3. 03

    Re-connect action

    Trigger: a local construction update on a business contacted earlier. Action: reconnect, with that update as the opening.

  4. 04

    Opportunity action

    Trigger: a new CFO joins a prospect with an open treasury deal. Action: advance the next steps while it matters.

  5. 05

    Coaching action

    Trigger: high-priority actions left without follow-up. Action: the manager coaches the banker on next steps.

PROSPECT ACTION · BANKER-READY CALL SHEET

Sullivan Eastern Inc

Site development and utility contractor · Morrisville, NC · $20M–$50M · prospect, lead score 80

THE GOAL

Four equipment liens mature December 13–29, 2026, out of 55 active UCC filings with John Deere, Liebherr, Wells Fargo and Volvo. That is the opening for Southbank equipment financing and a working capital line.

55Active UCC filings
4Maturing in December
5+Secured lenders today
SIGNALS
  • UCC maturities inside six months, several bank lenders already in place
  • Active industrial projects: Welcome Venture Park Phase IIA completed
  • Hosting the Safety Showcase, visible industry leadership
  • NUCA Young Leaders event, a growing professional network
CROSS-SELL ACTION · BANKER-READY CALL SHEET

Ridgeway Inc

Fleet leasing and equipment supplier · Charlotte, NC · existing customer · lead score 80

THE GOAL

$11.71MM in term loans mature from October 15 through December, and ~$10.66MM a year of debt service goes to outside lenders, Santander among them. Renew or consolidate, put the $5.12MM checking float to work, and review treasury controls across the three accounts.

$5.12MMchecking, 3 accounts
$11.71MMterm loans, maturing from 10/15
$3.55MMavailable, master agreement
14active UCC filings
SIGNALS
  • Debt maturities: term loans due 10/15/2026, then November and December
  • Payment volume: 1,274 checks ($34.17MM), $16.08MM ACH, 43 wires ($9.14MM)
  • Multiple secured lenders: 14 UCC filings maturing 2027–2030, several banks
  • Strong operations: favorable inventory for the 2027 model year, 5.0 customer rating
WHERE ACTIONS COME FROM

What sits behind
each next best action.

A next best action is only as good as its inputs: your go-to-market strategy, market data connectors, bank data signals and your bankers’ feedback.

WHAT SYMPERA BRINGS
Your GTM strategy
Market data connectors
Signals
What works in a bank like yours
Bank data signals
Learns from
your bankers
FEEDBACK
RELATIONSHIP SKILLS
Managers
Bankers
Digital
PROOF

Next best actions
bankers act on.

An action only counts if a banker takes it. Two U.S. banks measured relevance, action rate and what followed.

REGIONAL BANK EXPANSION
~12%of annual banker production targets in term-sheeted loan opportunities — in eight weeks
77%average relevance score, improving over time
35%banker action rate on surfaced leads
+15%qualified opportunities across both markets

Now rolling out to 250 bankers across 14 markets.

25 BANKERS · 2 MARKETS · 8-WEEK PILOT
AI-POWERED GROWTH OPERATING MODEL
35+bankers moved from inconsistent prospecting to one disciplined, manager-led growth engine
Weeklyprioritized actions and call plans per banker
6+ moof sustained opportunity follow-up
1:1manager coaching and opportunity reviews

One of the bank’s largest new relationships was converted through the program.

~35 SMB AND COMMERCIAL BANKERS
FAQ

Next best action software:
what banks ask.

Where do bankers see their next best actions?

In the CRM they already use, Salesforce or Microsoft Dynamics 365, or in Microsoft Teams. Sympera also runs as a standalone platform that provides a CRM experience through a web portal.

Which signals trigger a next best action?

Four kinds of evidence: company activity such as permits and UCC filings, executive changes, financial behavior in core banking data, and warm connections.

Do the actions improve over time?

Yes. Bankers rate each action, and that feedback sharpens the next. At one bank the average relevance score was 77%, improving over time.

How is bank data protected?

Sensitive bank data stays within your regulated environment and is never used to train models.

Can an action reach a customer without a banker?

Bankers control their own outreach. A bank can also deliver the same intelligence as timely, personal offers in its digital banking app.

LET’S CONNECT

Know Who to Call & When

See how Republic Bank of Chicago grew new business relationships.

Request a Demo Today